John Maynard Keynes and His Contribution to Economics and America Essay

Introduction With the recent recession John Maynard Keynes and his theories are being debated by millions of Americans, though likely without their knowledge, as his theories have become integral to America’s economic policy. A search of â€Å"John Maynard Keynes† on Google news, limited to just the past week, yields more than 200 results, illustrating the scope of Keynes’ continued influence. Fueled by concerns over unemployment and inflation the debate rages over government’s role in the economy, including regulation of industry, tax rates, and government spending to stimulate the economy. What people are really arguing over are the merits of supply-side economic versus demand-side. Keynes or â€Å"Keynesian economics is based on the notion that government can boost employment or cut inflation by manipulating the demand side of the economy—increasing government spending and expanding the money supply to boost employment and doing just the opposite to hold d own inflation.† â€Å"The two decades between 1919 and 1939 had seen great economic instability.† The economic troubles were being experienced both at home and abroad. In addition to the unemployment plaguing America and other â€Å"major capitalist industrial nations--†¦Britain, France, [and] Germany† —there was also â€Å"nightmare inflation, collapsing banks, [and] agrarian and industrial devastation.† The start of this economic collapse coincided with the end of World War I and the accompanying peace treaty. Keynes, a British economist had been advising his government throughout World War I, including The Paris Peace Conference. He entered the international scene of economics with his 1919 book titled, The Economic Consequences of the Peace. The book captured his views following the Treaty... ...s, 1989. Print. (432) Ibid, 432 "What Was the New Deal?" Franklin D. Roosevelt - American Heritage Center, Inc. 2006. Web. 21 May 2011. . Hofstadter, The America Political Tradition, 442 Subtopics as suggested by Donald Morgan. Qtd In Reich, Economist Keynes, 3 Qtd In "John Maynard Keynes." The Concise Encyclopedia of Economics. 2008. Library of Economics and Liberty. 5 June 2011. . Ibid Hicks, J. R. Mr. Keynes and the "Classics"; A Suggested Interpretation. Econometrica. Vol. 5, No. 2 (Apr., 1937), pp. 147-159 P. 147 "Economics A-Z | Economist.com." The Economist - World News, Politics, Economics, Business & Finance. Web. 22 May 2011. .

Contributors to the Evolution of American Higher Education System

The evolution of Higher Educational System the United States can be attributed from several components. Among these attributes are the 1944 GI Bill of Rights and the appointment of the President's Commission on Higher Education by President Truman in 1946. Such significant contributions not only greatly affected the American Education System during those times but also served as catalysts that continue to benefit the modern society. These also paved the way improvement, acceleration and the widening the system of education as well as has opened opportunities for Americans of past, present and future generations.The significant development of the American higher education system can be traced from the enactment by President Franklin Roosevelt on June 22, 1944 of the â€Å"GI Bill of Rights† which was also called as the â€Å"Servicemen's Readjustment Act of 1944† (cited in Greenberg, 2007, p. 47). The law changed the American economic and social standpoints since among i ts provisions provided veterans of World War II an easy and immediate financial assistance by means of unemployment insurance.Most importantly, the law gave American veterans big opportunities such as vocational and practical activities relating to college learning as well as free access to housing and business loans (Greenberg, 2007). One of the permanent legacies of the GI Bill of Rights is now the ordinary impression that anyone can and should have education irrespective of â€Å"age, sex, race, religion, or family status† (Greenberg, 2007, p. 49). The law was also noted for bringing back the veterans' interest in education, majority of who have not achieved even secondary diplomas because of the World War II.With the provision of a better quality of higher education which the veterans have longed for, the law provided a broad and lasting acceptance of the notion that learning, particularly post-secondary or college education is the Americans' pathway to an improved employ ment and life (Greenberg, 2007). Aside from providing Americans from all walks of life a practical access to higher education, the GI Bill of Rights has also altered the definition of college learning in public awareness starting from 1950s until today.Before the war, the system was characterized mostly by â€Å"private, liberal arts, small-college, rural, residential, elitist, and often discriminatory from institution to institution with respect to race and religion† (Greenberg, 2007, p. 50). However, the current higher education system now is noticeably public that centers on â€Å"occupational, technical, and scientific education, huge, urban-oriented, suitable for commuter attendance, and highly democratic† (Greenberg, 2007, p. 50).At present, the system focuses and offers quality cultural, learning and financial aspects of higher education instead of just authorization of the upper members of the society. Lastly, the law is best noted as one factor that led to tre mendous social change. Since there was shake up of perspectives as regards â€Å"sex, religion, and race,† the law subjected even the ordinary Americans to liberated ideas of the society by means of higher education (Greeberg, 2007, p. 51). Meanwhile, a lot of veterans returned to college or post-secondary education in 1946.The heavy influx of students and industrialization of the economy, however, overstressed the system, curriculum and facilities. Additionally, the increasing number of war veterans studying again aggravated the existing educational problems being experienced by regular college students. This is because the group of veterans has to struggle it out with the American youth in their pursuit of a quality higher education. Hence, both the two groups increased the demands of college education.However, government assets and means of instrument are unable to adapt with the requirements such as an increased enrollees as well as variety of needs and involvements of bo th the veterans and youth as college students (Alexander, 1998). With the above situation in 1946, President Truman established a â€Å"President's Commission on Higher Education† and said that â€Å"we should now reexamine our system of higher education in terms of its objectives, methods, and facilities; and in the light of the social role it has to play† (President's Commission on Higher Education, 1947).The committee was composed of 28 prominent and outstanding Americans such as professionals and laymen like George F. Zook. The group immediately worked and in December of 1947, made a 377-page report titled â€Å"Higher Education for American Democracy† which was composed of six volumes under the following titles: â€Å"Establishing the Goals, Equalizing and Expanding Individual Opportunity, Organizing Higher Education, Staffing Higher Education, Financing Higher Education and Resource Data† (President's Commission on Higher Education, 1947, pp.1-3, 5- 8, 25-29, 32-39, 47-49). With a task to carry out what President Truman has said and define the obligations of colleges and universities, the commissions worked it out with the said educational facilities but were initially unsatisfied with the results. This is because education experts noted an apprehensive sense of failure or defect in the system. They also felt that the facilities are unable to keep up with the pace of the ever-changing state of the system as the society.Additionally, they see a need to re-pattern everything in order to meet the needs and address the concerns of the veterans and youth students which eventually will bring out the effectiveness of the modern education and system and society Moreover, the escalating desire of Americans to aspire for college education and critical necessity for such effective system became the determining factors for the need to improve the execution of the conventional tasks.This, in effect, eventually enabled the system, to assume the new challenge such the as re-entry in college of war veterans as the growing number of youth students, who are both motivated to improve their worth as a free and educated Americans (Alexander, 1998). The above-cited commission and measure are both significant as they greatly contributed on the evolution of the American Higher Education System. This is because the improved system of American higher education enabled the achievement of a more quality of living and democracy in the country for the reason that the benefits equally extended to all citizens.The GI Bill of Rights and 1947 President's Commission on Higher Education have proven their existence and worth because they paved the way for renouncing the unfair education practices of discrimination and separation. Moreover, the said two contributors have resulted in leaders' realization of the importance of quality and accessible college education system and equal opportunities in life. Ultimately, higher education system sho uld be targeted at weakening as well as getting rid of learning discrimination and eventually establishing attitude that will offer the system freely accessible to all Americans. ReferencesAlexander, F. K. (1998). The President's Commission Higher Education for Democracy, 1947. The American College and University EOL 474. Retrieved June 20, 2008 from University of Illinois at Urbana-Champaign database. Greenberg, M. (2007). The GI Bill of Rights. Historians on America: Decisions that Made America (pp. 46-54). Washington, DC: U. S. Department of State's Bureau of International Information Programs President's Commission on Higher Education. (1947). Higher Education for American Democracy: A Report of the President's Commission on Higher Education. Washington, D. C. : Government Printing Office.a

Alice Walker Uses Symbolism to Address Three Issues Essay

Born on February 9, 1944 in Eatonton, Georgia, Alice Malsenior Walker was the eighth and youngest child of poor sharecroppers. Her father’s great-great-great grandmother, Mary Poole was a slave, forced to walk from Virginia to Georgia with a baby in each arm. Walker is deeply proud of her cultural heritage. In addition to her literary talents Walker was involved in the civil rights movement in the 1960’s, walking door-to-door promoting voter’s registration among the rural poor. Walker was present to see Martin Luther King’s â€Å"I have a dream† speech. â€Å"In August 1963 Alice traveled to Washington D. C. to take part in the March on Washington for Jobs and Freedom. Perched in a tree limb to try to get a view, Alice couldn’t see much of the main podium, but was able to hear Dr. King’s â€Å"I Have A Dream† address. † (Alice Walker Biography) Walker is a vegetarian involved in many other issues, including nuclear proliferation, and the environment. Her insight to African American culture comes from her travel and experiences in both America and Africa. Walker is an activist regarding oppression and power, championing victims of racism and sexism. After her precedent setting, and controversial thirteen-year marriage to a white, Jewish, civil rights lawyer, Alice fell in love with Robert Allen, editor of â€Å"Black Scholar. † â€Å"She is currently living in Mendocino, California and is exploring her bi-sexuality. † Alice Walker’s first novel, â€Å"The Third Life of Grange Copeland† was published the week her daughter was born. Walker received praise for this work, but also criticism for dealing too harshly with the male characters in the book. Walker’s best-known novel, â€Å"The Color Purple† won the Pulitzer Prize in 1982, and was made into a movie. Walker was the first black author honored by a Pulitzer. In Celie’s letters to God, she tells her story about her role as wife, mother, daughter, and sister, and other women who help shape her life. Walker portrays Africa in a positive way, and looks to it as a form of artistic and ideological expression. Walker was also criticized for her portrayal of men, often as violent rapists and wife beaters. Even as she portrays men, often in a bad light, she likes to focus on the strength of women. In her story, â€Å"Everyday Use† Alice Walker uses symbolism to address three main issues: racism, feminism and the black American’s search for cultural identity. The story â€Å"Everyday Use† is set in the late ’60s or early ’70s and the setting is an impoverished home in Georgia. The critical analysis of â€Å"Everyday Use† from the web site Sistahspace presented the following interpretation: This was a time, when African-Americans were struggling to define their personal identities in cultural terms. The term â€Å"Negro† had been recently removed from the vocabulary, and had been replaced with â€Å"Black. † There was â€Å"Black Power,† â€Å"Black Nationalism,† and â€Å"Black Pride. † Many blacks wanted to rediscover their African roots, and were ready to reject and deny their American heritage, which was filled with stories of pain and injustice. â€Å"Alice Walker is, as David Cowart argues, â€Å"[satirizing] the heady rhetoric of late ’60s black consciousness, deconstructing its pieties (especially the rediscovery of Africa) and asserting neglected values† (Cowart, 182). â€Å"The central theme of the story concerns the way in which an individual understands his present life in relation to the traditions of his people and culture. † (Sistahspace) â€Å"Everyday Use† depicts a poor, illiterate black mother who rejects the shallow Black Power ideals of her older, outspoken daughter, Dee, in favor of the practical values of her younger, less privileged daughter, Maggie. Mama is the orator, and like griots from tribes in Africa, she perpetuates the oral traditions and history of the family. Mama’s upbeat self-image in spite of little formal education, leads the reader to feel the intense pride she has in maintaining self-sufficiency. As discussed in David White’s critical analysis of (â€Å"‘Everyday Use†: Defining African-American Heritage), Mama’s lack of formal education does not prevent her from formulating a sense of heritage unattached to the â€Å"Black Power† movement held by her, purportedly educated, daughter Dee. Mama’s daughter, Dee (Wangero), has a much more superficial idea of heritage. She is portrayed as bright, beautiful, and self-centered. Maggie is the younger daughter, who lives with Mama. She is scared and ashamed, lying back in corners, cowering away from people. (White, David) (â€Å"‘Everyday Use’: Defining African-American Heritage. â€Å") Maggie understands her heritage, and appreciates the significance of everyday things in the house. She is uneducated, and not in the least outspoken, and is unable to make eye contact. Maggie has stooped posture and walks with a shuffle, this, combined with her inability to look you in the eye, points to her vulnerability in dealing with newfound black rights. Mama’s daughter Dee, who is portrayed as quite successful, has come home to visit and display her new African style heritage. Dee has adopted things African and has changed her name to Wangero. As she handles the everyday articles fashioned and used by previous generations, she believes they should be displayed to her white girlfriends, especially the old quilts made by Mama, her sister and her mother. Mama has promised the quilts to Maggie but Dee says, â€Å"Maggie does not understand their value and would just put them to everyday use. † (Walker, â€Å"Everyday Use†) Mama must decide which daughter should receive the family quilts. Finally, Mama realizes that her daughter, Maggie, has a closer connection with her view of family history than Dee does and gives her the quilts. This is the first time Mama has asserted any authority over Dee. On a deeper level, Alice Walker is exploring the concepts of racism and the evolution of Black Society following the end of slavery, through the era of Martin Luther King, and finally to the Black Power movement in the late 1960’s and early 1970’s. Maggie, Mama, Dee/Wangaro and Hakim-a Barber, symbolize this. Mama is illiterate, because her school closed when she was in the second grade. The role of black Americans in the late 1920s is best illustrated by Mama’s line, â€Å"School was closed down. Don’t ask me why: in 1927 colored asked fewer questions that they do now†¦ † (Walker, â€Å"Everyday Use†) When Mama describes the old house, burning down it symbolizes the ending of slavery and the decreed civil rights. The scars that Mamma’s daughter Maggie, bear are representative of the pain of the past and difficulty in moving from the role of subservience to equality. Maggie has difficulty looking â€Å"you† in the eye just as the American Negro had difficulty moving from the subservient role to peer in dealings with whites. Maggie’s head down on the chest at first appears as an as shame for her scars from the house fire, but they come to symbolize a person caught in the old black paradigm, unable to embrace newfound freedoms in society. The fire of slavery has damaged Maggie and she resigns herself to a transitional cultural existence, neither old nor new. Mama represents the ideals of Martin Luther King through her dream of going on the Johnny Carson show to meet Dee. She embraces the idea of this fantasy and takes pleasure in replaying it in her mind. Ultimately, Mamma is thrust back to the reality that it will never happen, just as she seems to resign herself to the fact that King’s dreams are not real for her generation but for the next.

Marketing and Dove Essay Example

Marketing and Dove Essay Example Marketing and Dove Essay Marketing and Dove Essay The brand refused to call its product a soap for 40 years and insisted that it was something entirely new. This hints that it could have tried to be a pioneer in a new category of the health and beauty sector thus aiming for central positioning. Nevertheless, the brand was considered by the target market as soap with a unique value proposition, I. E. Allowing oneself to clean the skin without drying out. Thus, it was positioned differentiated offering a unique benefit in an existing product category that allowed it to be distinguished from other brands. Dove chose a product-as-hero positioning with regard to other brands. The marketing campaign pronounced the functional benefits f the product, illustrating how the attribute that differentiated Dove from other competitors (cleansing cream) was added to the soap. The brand provided two main benefits to the consumer: cleaning and moisturizing. While cleaning is the primary benefit that triggers action by a consumer (realizing dirtiness / need to clean), moisturizing is a secondary benefit that sets Dove apart from competitors and addresses an existing problem in the sub-category of soap bars. The need to clean oneself while not drying out is deliverable by Dove as indicated in the marketing campaign due to the product attribute of 25% cleansing cream. Finally, the uniqueness of the brand is purely defined by the moisturizing effect. The Dove campaign for its beauty bar put a strong focus on the benefit of its products. With respect to the a-b-e model, a combination of baby and e- b was chosen to stress the key benefit of not drying the skin when using the soap to clean oneself. Illustrating the attribute of added cream to the product is used to support this benefit (bob). This is communicated in the second part of the main message of the campaign (Dove soap doses t dry your skin because it s one quarter cleansing cream). Furthermore, he negative emotion attached to having dry skin when using traditional soap bars is addressed in the first part of the campaign message. The negative emotion attached to dry skin is dispelled with the benefit of the Dove soap (e- b). Mastermind era When Milliner decided that Dove would become a Mastermind, one thing that product. As a Mastermind, many different brands with differing product attributes were combined under the umbrella of Dove. Thus, focusing on a single functional product benefit was no longer possible as there were many different ones and Dove changed to representing a general point of view. This point of view would be developed with the campaign for real beauty. The brand was positioned as differentiated once again in the health and beauty sector. This time however, it did not do so based on a unique product feature but rather based on their point of view on beauty which was vastly different from the rest of beauty brands in the industry. While the beauty industry traditionally presented an unattainable stereotypical image of beauty in marketing campaigns (young, white, blonde, thin) Dove chose to start a campaign addressing all the women that had problems with their self-esteem as they did not feel beautiful. Dove started to develop marketing campaigns using more realistic women with different shapes, sizes, ethnicities and age groups. This change from aspiration to reality was the aspect of the brand that differentiated it within the product category. As a Mastermind, Dove no longer pursued a product- as-hero positioning due to the already mentioned fact that it combined a large variety of products with different benefits. It rather decided to choose a user-as-hero positioning placing their target market at the center of the campaign. The feelings of women having problems with low self-esteem were central to the marketing strategy ND many different customers were portrayed in different parts of the campaign (Tick-Box, Six real women, Daughter-film, Evolution etc. ). The benefit that the brand was offering was real beauty as it tried to make women feel beautiful that currently din t do so. To the target market this was a highly important benefit as the studies conducted by Dove showed the large percentage of the population that actually faced self-esteem challenges related to beauty. As it portrayed realistic images of women in their campaigns and how Dove could change how they felt about themselves the rand managed to show that it could actually deliver the benefit of making women feel better about themselves. Finally, as it was the only brand that chose to market this benefit was also unique distinguishing Dove from the traditional approach of beauty brands. Question 2: How was the meaning of the Dove brand controlled in the age of mass media? How is it controlled in the era of Youth and other interactive media? The use of mass media such as billboards, magazines, radio, television or newspapers allows for a higher level of control over the transported marketing message than the SE of interactive media such as blobs, networks or other internet platforms. During the functional era, Dove communicated the benefit of its products through mass media and was able to exert a high level of control over the meaning of the Dove brand that reached the target market. It was a one-way communication with Dove transporting the meaning of its brand to the customers and controlling what exactly it wanted the target market to see, hear and associate with the brand. Dove also controlled who would receive the message to a great extent as it knew its target audience as well as its target market and the channels through which it could reach of male-dominated sport such as the Super Bowl since the audience would have had very little in common with the mainly female target market. When Dove switched to including interactive media into its communication strategy the level of control it had on the meaning that was associated with the brand decreased. With interactive media, the audience exposed to Dove advertising and anything associated with the Dove brand has the possibility of giving immediate feedback to the message. As an example, an advertising film on Youth, such as the Dove Evolution ad, can receive instant feedback from anyone who has seen it through commenting and like-button tools. Thus, anyone viewing the video after feedback has been given will not be exposed to the original and pure marketing message that Dove had communicated with its film. Rather the message received by subsequent viewers will be altered by the feedback of previous ones. This means that one difference from mass media to interactive media is that Dove cannot be sure to transport its originally desired and clean message that it wants to communicate to the target audience about the meaning of the brand. Thus, advertising had changed from a one-way communication to a two-way communication in which the audience added to the brand meaning that was transported. Furthermore, the use of interactive media can result in a much faster and more extensive spreading of the message than mass media. The people that ultimately get exposed to a marketing campaign could be highly different from the audience that the campaign had been planned for. However, in the case of Dove this loss of control over the receivers of a marketing campaign is not a great problem but rather an advantage. This is due to the fact that the target audience of the real beauty campaign was a lot larger than the target market. While the market that Dove wanted to tap into and ultimately buy its products did increase to include females of all age groups, shapes and sizes as compared to the more narrow approach from the functional era, the target audience increased to a far greater extent. Dove intended to start a public debate about beauty within all areas of society and thus wanted to reach all people in America with their campaign. They wanted people to become aware of the self-esteem challenges hat women faced in connection with the unattainable image that the beauty industry tended to portray in advertising. After becoming aware of this problem, Dove wanted the target audience of its campaign to think about and start discussing this issue. Therefore, the fact that the campaign could be spread rapidly with the interactive media used turned out to be a favorable factor as more people would be talking about the self-esteem issue on blobs and social networks. With respect to this issue it is important to notice that Dove continuously tried to fuel the debate and keep it alive. This was the brand s way to exert a certain level of control over the meaning of Dove. As long as people were talking about the beauty issue they would also be connecting it with the meaning that Dove intended to stand for. Concluding it can be said that overall the level of control that Dove could exert on the meaning that was transported about the brand was significantly lower after the switch to interactive media. In the functional era Dove fully controlled the meaning of the brand that was transported to the target audience simply through changes in advertising (slogan, images, channels used etc. As the communication was purely adapt to the audiences feedback to control the original message of the brand while also fueling the beauty debate to raise brand awareness. Question 3: Is the Dove brand out of control? Is Dove making a risky bet? The strategy of employing interactive media instead of traditional mass media to market the real beauty campaign was undoubtedly risky. But even though the level of control that Dove can exert over the meaning of its brand that is transported to the audience it is not completely out of control. Dove was able to raise brand awareness to a far rater extent than it could have done through the use of mass media mostly by allowing itself to let go of completely controlling the communicated message and shifting part of it towards the consumer. Of course this was largely helped by the fact that Dove did not simply transport the meaning of its brand but rather start a public debate in society that went beyond the use of Dove products. It tried to make people think and debate about the meaning of real beauty and shift perception from the unattainable and aspiration beauty image portrayed by the majority of the industry towards real beauty. The key lay in making the audience connect this debate about beauty with the Dove brand. As long as this was the case and as long as the debate would continue to go on the brand had achieved its goal. Thus, it can be said that while the risk was definitely given it was also controllable. Dove knew the large number of females that had problems with their self-esteem so it knew that it only had to spread the message of real beauty far enough for enough of these women to react to it. The choice to include interactive media was therefore a very reasonable and rational decision as it helped to spread the message farther and more rapidly Han mass media could have done. As Dove knew that there were enough women out there to care about the message that it was sending, the only real risk was that the audience would not believe that the brand was really caring about these women. Authenticity was the key issue and it was crucial that people believed that Dove was serious in trying to change the way women felt about themselves and their self- esteem problems. In my opinion, Dove did an exceptional Job in communicating the brand s authenticity about the issue and this was the key to the success of the campaign. Whenever there were doubts about the campaign Dove did not retreat from the issue but instead went one step further and communicated the self-esteem challenges of women and the switch from aspiration to reality even in a more pronounced way. Dove was not afraid of losing the aspiration element and thus the incentive of customers to buy the brand. Instead it answered to the concerns with the highly emotional daughter-film. Dove was also unafraid to communicate its message to the male-dominated Super Bowl audience. It did not assume a defensive position upon meeting criticism and to its campaign from news reporters and nonusers but rather embraced the critique to fuel the beauty debate even further. Finally, it also did not retreat from walking-the-talk and investing funds in the establishment of the Dove Self Esteem Fund to actively help young women with their problems. All of these steps were necessary to convince the target audience about the authenticity of the brand and ultimately allowed Dove to keep control over the had no choice but to acknowledge that Dove was serious about the important issue of women s self-esteem and therefore whatever alteration was done it could not change the meaning of the brand to spin out of control.

Kinetic Molecular Theory of Gases

Kinetic Molecular Theory of Gases The kinetic theory of gases is a scientific model that explains the physical behavior of a gas as the motion of the molecular particles that compose the gas. In this model, the submicroscopic particles (atoms or molecules) that make up the gas are continually moving around in random motion, constantly colliding not only with each other but also with the sides of any container that the gas is within. It is this motion that results in physical properties of the gas such as heat and pressure. The kinetic theory of gases is also called just the kinetic theory, or the kinetic model,  or the kinetic-molecular model. It can also in many ways be applied to fluids as well as gas. (The example of Brownian motion, discussed below, applies the kinetic theory to fluids.) History of the Kinetic Theory The Greek philosopher Lucretius was a proponent of an early form of atomism, though this was largely discarded for several centuries in favor of a physical model of gases built upon the non-atomic work of Aristotle. Without a theory of matter as tiny particles, the kinetic theory did not get developed within this Aristotlean framework. The work of Daniel Bernoulli presented the kinetic theory to a European audience, with his 1738 publication of Hydrodynamica. At the time, even principles like the conservation of energy had not been established, and so a lot of his approaches were not widely adopted. Over the next century, the kinetic theory became more widely adopted among scientists, as part of a growing trend toward scientists adopting the modern view of matter as composed of atoms. One of the lynchpins in experimentally confirming the kinetic theory, and atomism is general, was related to Brownian motion. This is the motion of a tiny particle suspended in a liquid, which under a microscope appears to randomly jerk about. In an acclaimed 1905 paper, Albert Einstein explained Brownian motion in terms of random collisions with the particles that composed the liquid. This paper was the result of Einsteins doctoral thesis work, where he created a diffusion formula by applying statistical methods to the problem. A similar result was independently performed by the Polish physicist Marian Smoluchowski, who published his work in 1906. Together, these applications of kinetic theory went a long way to support the idea that liquids and gases (and, likely, also solids) are composed of tiny particles. Assumptions of the Kinetic Molecular Theory The kinetic theory involves a number of assumptions that focus on being able to talk about an ideal gas. Molecules are treated as point particles. Specifically, one implication of this is that their size is extremely small in comparison to the average distance between particles.The number of molecules (N) is very large, to the extent that tracking individual particle behaviors is not possible. Instead, statistical methods are applied to analyze the behavior of the system as a whole.Each molecule is treated as identical to any other molecule. They are interchangeable in terms of their various properties. This again helps support the idea that individual particles dont need to be kept track of, and that the statistical methods of the theory are sufficient to arrive at conclusions and predictions.Molecules are in constant, random motion. They obey Newtons laws of motion.Collisions between the particles, and between the particles and walls of a container for the gas, are perfectly elastic collisions.Walls of containers of gases are treated as perfectly rigid, do not move, and are infinitely massive (in comparison to the particles). The result of these assumptions is that you have a gas within a container that moves around randomly within the container. When particles of the gas collide with the side of the container, they bounce off the side of the container in a perfectly elastic collision, which means that if they strike at a 30-degree angle, theyll bounce off at a 30-degree angle. The component of their velocity perpendicular to the side of the container changes direction but retains the same magnitude. The Ideal Gas Law The kinetic theory of gases is significant, in that the set of assumptions above lead us to derive the ideal gas law, or ideal gas equation, that relates the pressure (p), volume (V), and temperature (T), in terms of the Boltzmann constant (k) and the number of molecules (N). The resulting ideal gas equation is: pV NkT

Strategic Management and Leadership Essay Example | Topics and Well Written Essays - 3500 words - 12

Strategic Management and Leadership - Essay Example To acquire more customers and retain them the company has broaden its marketing strategies. The company has put huge effort to enhance the value of the company. John Lewis partnership firm has also implemented many ways to measure the success of the company. There are many factors which help the company to achieve its goal and objectives. John Lewis did partnership with Waitrose which facilitated the company to generate more revenue. John Lewis Partnership has expanded its business to Philippines. This helped the company to acquire more international customers and make its strong position in international market. The organization maintains good relationship with its customers. By this process the company is able to enhance its customer base. The innovative culture of this firm helps it’s to motivate and satisfy its employees. Advanced technologies are used by this organization to perform its business functions. The leadership style of this company motivates the employees to de liver their work efficiently. John Lewis Partnership has developed many new strategies to improve and update their business process. The employee ownership is considered as the key to success of John Lewis partnership. John Lewis partnership have the ability to adapt according to the change in the technology and due to its fast adaptability it is being considered as the most renowned The concerned company uses various key performance indicator for monitoring and measuring the performance of the company . The sales growth is considered as the key factor for determining the performance of the market. The return on capital employed of the company has increased more than 8%. Gross sales of the company has enhanced in 2014 as compared to the previous year. Gross sales measure the density of sales of the company. It is considered as the key indicator for determining the profitability of the company. John Lewis partnership has experienced a growth in its operating margin in the

Corporate Social Responsibility Policy of Multi National Corporations Essay

Corporate Social Responsibility Policy of Multi National Corporations - Essay Example World Business Council for Sustainable Development defines Corporate Social Responsibility (CSR) as "The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large." The European Commission advocates that CSR not only means fulfilling legal expectations, but also going beyond compliance and investing more into human capital, environment and relations with stakeholders." The need for Multi National Corporations to adopt Corporate Social Responsibility and implement it in spirit is immense in the current business scenario. The competition and corporate warfare in the business environment not only makes their focus very self-centered, but also robs them off all the attention they need to provide in the social context. It is this mad race, which needs to be controlled. It is because competition can catalyze the de-structuring of the social edifice based on values, morals and a sense of social responsibility. There have been grave losses to the environment, people and their lives as more and more MNCs are diversifying their areas and reach of operation. It is this concern that triggers a major thought process to streamline this chaos. Some method in this madness can only creep in if these big corporations begin to understand their role in a larger and more responsible perspective. The gamut of this perspective should not just limit to the stakeholders a lone, but involve the society as a whole. Survey of literature There have been many researches and studies on the concept of 'Corporate Social Responsibility'. There are many schools of thought on the subject. Some studies call CSR as an extension of the brand-building effort of the companies, while others attach a serious functional connotation to the concept. The Green Paper (2001) by the Commission of the European Communities identifies two main dimensions of CSR. One is the internal dimension that relates to the internal functions and processes of a company. The external dimension involves the external stakeholders. Several research-based studies have discussed the concept of 'Corporate Social Responsibility'. The different schools of thought explain it based on different experiences and consequences. One school of thought emphasizes on the model of collective action. According to Jarusri Jiravistakul of the Kenan Institute, who conducted studies on the collective action/institution model and its implementation in Thailand, Egypt and Indonesia the concept of CSR has succeeded in terms of business practices, environmental management and capacity development. This particular perspective talks about the operations of business enterprises as they affect a wide spectrum. The resources they make use of are not limited to those of the proprietors and the impact of their operations is felt by so many people who are in no way connected to them. They affect the shareholders, the suppliers of resources, the consumers, the local community and the society at large. George Goyder in The Future of Private Enterprise argues, "Industry in the twentieth century can no linger be